About Johnnie Walker Blue Label Ultra
About Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to find the most sustainable and lightest packaging possible while retaining the posh aura in the franchise and its Particular blend of whiskies, which include ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
The result observed glass staying hand-blown right into a teardrop form. For the first time in the brand name’s history, the long-lasting square Johnnie Walker bottle has become reformed.
Diageo’s experimented with sustainable packaging before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip of your spear for glass—especially for organizations wishing to promote in Europe.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has been designed by adopting a exam-and-discover design, designing and Discovering without limitation and imagining what the future of lightweight luxurious packaging could convey.
Our perfect mixture of our men and women and brands is our magic, and within our inclusive and supportive tradition, your chance to prosper is countless.
From peaty whisky to fruity whisky, lean on our pro insights to discover the total wide range and character of different whisky flavours.
The result is definitely an industry-first that, and accomplishing exquisite attractiveness, showcases what luxury, lighter-excess weight, lessen-carbon bottles of the long run could look like. As Component of the Diageo Spirit of Progress motion prepare, Johnnie Walker aims to reduce the body weight of glass used in its packaging; an ambition that may be aimed toward reducing the quantity of carbon emissions connected to packaging.three Whilst the technological innovation is just not however available to launch bottles of this weight at scale, permanently, the information Johnnie Walker has garnered is by now currently being placed on lightweighting jobs across the Diageo portfolio.
Sure—this collectible version can be ordered on the internet and delivered securely for your doorway with signature affirmation.
With less than 888 bottles released globally, Each individual bottle is separately numbered and presented in a luxury collector’s case.
We're here when you're all set to take the plunge with Johnnie Walker and find out cocktail recipes, new solution launches and the most up-to-date from our globe of whisky.
This is the globally allotted release produced from rare shares, which include whisky from ghost distilleries that happen to be no more in operation. Less than 888 bottles were being designed around the world.
Diageo has submitted filings to possess its granted British isles Patent No. GB2616831 B endorsed as licensable of suitable about the UKIPO patent sign-up, and interested functions are invited to request an ordinary royalty absolutely free, non-distinctive licence from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
Qualified whisky tasting requires follow. Use our do's and don'ts to demystify the encounter and revel in your drams in an entire new way.
This is a just one-off bottle for now illustrating the art of your probable, being a style experiment and redefining light-weight as luxury. We are going to carry on to use these learnings throughout the broader Diageo assortment.
Your payment information and facts is processed securely. We don't retail outlet bank card facts nor have use of your bank card data.
Together with this, for johnnie walker blue label ultra The very first time in Diageo’s historical past, a license to our patent for gentle-bodyweight glass beverage containers is going to be presented over a royalty-totally free basis to all as a means to really encourage development in the wider industry.